Zong commenced operations as Paktel by way of Cable & Wireless in 1991. It changed into the first employer granted a loose license to carry out cellular cellphone offerings in Pakistan. It executed AMPS offerings until 2004, when the business enterprise launched GSM services
In 2003, Millicom Corporation, who at that time had been majority proprietors of Instaphone, sold Paktel from Cable & Wireless. Millicom mounted a new control team headed through John Tumelty, former CEO of Instaphone, and Chief Financial Officer David Ordman.
On January 22, 2007, Millicom International Cellular S.A. Stated that it might sell its 88.86 percentage stake in Paktel Limited to China Mobile for $284 million, which includes the repayment of intercompany debt. The sale implies an company price for Paktel of $460 million, Millicom said in its press launch. Merrill Lynch suggested China Mobile on the transaction.
On 4 May 2007, Paktel Limited turned into renamed to China Mobile Pakistan. On May 16, 2007 China Mobile introduced that it had increased its stake in CMPak to a hundred%.[4]
On April 1, 2008 Paktel was rebranded to Zong.[5]
Network
China Mobile Pakistan has invested more than US $2 billion to this point to build up network infrastructure in Pakistan when you consider that 2008. It will make investments US $1 billion in next two to three year for next technology service roll-out.
Zong has constructed the 0.33 biggest cell community in the united states with over 6000 base stations. To pass green, Zong has installed sun powered mobile sites in numerous locations. It has u . S .'s largest solar strength telecommunication community.
Zong is exist in main cities on the whole.There r many towns and villages which r still unable to acquire its 2g coverage which is its major flaw.
Its network base stations, microwave hyperlinks, IT help and transmission towers are maintained and furnished by way of ZTE Pakistan.
Alcatel-Lucent underneath the phrases of a distribution agreement with RIM leverages its global integration services and nearby presence inside the area to provide Zong with end-to-give up implementation, release, delivery and guide offerings for the BlackBerry solution inside the Pakistani market.
Zong presently makes use of GSM, UMTS/HSPA+ and LTE technologies.[6]
Radio frequency
Frequencies utilized by Zong network
Frequency Protocol Class
900 MHz
GSM/GPRS/EDGE
2G
1800 MHz
GSM/GPRS/EDGE
2G
2100 MHz
UMTS/HSDPA/HSPA+/DC-HSPA+
3G
1800 MHz
LTE
4G
Next technology mobile services
On April 23, 2014 Pakistan concluded next technology cellular spectrum auction. Zong paid $516 million for 10 MHz spectrum in 2.1 GHz frequency for 3G and 10 MHz spectrum in 1.8 GHz frequency for 4G making it Pakistan's first 3G and 4G operator.[7]
Number schemeing
Zong uses the subsequent numbering scheme:
+ninety two 3 1 N1N2N3N4N5N6N7N8
Where, 92 is the ISD code for Pakistan and is needed when dialling out of doors the us of a, 3 is the mobile get entry to code, and 1 is the prefix for Zong allotted through Pakistan Telecommunication Authority. Omitting +92 would require zero alternatively to represent neighborhood name, consequently 031 is the overall prefix and N1N2N3N4N5N6N7N8 is the subscriber variety.
Marketing
Slogans
Since launch China Mobile Pakistan run the advertising marketing campaign for Zong with the tagline 'Say all of it' .
Products
Zong gives pay as you go, postpaid, girls, and youngsters plans. The postpaid, ladies, and adolescents plans are branded as bizXcess, Flutter, and Circle. Moreover, it additionally gives facts plans and branch-less banking.
Partnership with Manchester United F.C.
In October 2011, ZONG signed a 3-12 months partnership cope with the English football membership Manchester United F.C. The deal allowed the club's Pakistani lovers to see all the dreams scored, one of a kind interviews, news, and in the back of-the-scenes get entry to. ZONG also made a tv industrial featuring the Manchester United players Dimitar Berbatov, Rio Ferdinand, Darren Fletcher and Ashley Young playing road football with Pakistani children.
In 2012, Zong sent 32 boys for a one-week education camp to Manchester United Soccer School in Abu Dhabi. One hundred twenty groups with maximum sixteen players each had been identified and trials had been carried out in Karachi, Lahore, Islamabad, Rawalpindi, Multan and Faisalabad by means of a team of expert coaches. A overall of 3 groups have been shaped in Karachi, two in Lahore, one every in Islamabad-Rawalpindi, Multan and Faisalabad. The coaches then recognized 32 boys to send to Abu Dhabi from these 8 teams.[8]
Corporate social duty.
Zong powers several tasks related to social responsibility. These encompass
Scholarships to students at the University of Engineering and Technology>.
A marketing campaign called am a Blood Donor to create attention approximately blood donation.
Zong joins palms with UNICEF Pakistan to defeat polio.
Zong runs Tabeer, a wagon carrier in collaboration with Al-Abrar friends in Islamabad and Rawalpindi for women.
Buksh Foundation and Zong signed a memorandum of expertise (MoU) to offer energy to 2 Punjab villages.
Zong sponsors the National Open Polo Championship for the Quaid-e-Azam Gold Cup.[9]
good
ReplyDelete